MARKETING
One of the most important, yet frequently overlooked,
aspects of creating and managing a website is to ensure it
is properly marketed to ensure there is a high probability
of it being found amongst the currently estimated 3 billion
websites which are trying to attract the attention of a global
audience of 934* million people connected to the internet (*
As of September 2004). This marketing/promotion of your website
may be carried out through traditional means and online. For
the former, it's vital that you ensure your web and e-mail
addresses are featured on all business cards, stationery, press
advertising and other promotional materials. Provided you have
a short, memorable website address this will make it easy for
your customers to type the address straight into their computer
to take them directly to your site.
However, it is vital that your website is also
marketed online so that people who do not know your website
address can still find you. When internet users are searching
for information or businesses, but do not know the addresses
of specific websites, they will make use of one of the many
search engines or directories available online (eg Google,
Yahoo, Alta Vista, Lycos). These search engines are websites
themselves but they allow users to type in key words or phrases
relating to what they are looking for, and the search engine
returns a list of websites which match their query. Recent research indicates that around 85-90%
of website visitors find websites by following links from
search engines and 57% of Internet users search the Internet
every day. In addition, a whopping 55% of ALL online purchases
originate at search listings. One of the key considerations
when selecting a web design company is therefore to ensure
that they offer to promote your site on the web by registering
it with all the major search engines, and any industry specific
search engines, as this can be an extremely complicated and
time-consuming exercise which needs to be repeated at regular
intervals in order to be effective. At Aberdeen Internet we work closely with our
clients to produce attractive and professionally designed
websites that effectively promote all the key aspects of
their business and act as a comprehensive information resource
for users. Moreover, we place considerable importance on
ensuring that our clients' sites are well marketed and promoted.
To that end, we would liaise with you to ascertain key words
and phrases that prospective clients are likely to use when
looking for your products and services. We then use this
information to register your site with the most appropriate
search engines - not just once, but at repeated frequent
intervals. Furthermore, we can provide guidance and support
in marketing the website in various other more traditional
ways so as to increase its effectiveness. Please note that Aberdeen Internet
only provide our search engine registration services for
sites which we have designed.
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